Talknowledgy Episode #102: Sony sues their own spokesman, Facebook launches ‘real’ gifts, Apple stock drops, and more
Posted by David Hall
We also stay up-to-date on the smartphone wars, including the announcement that the Galaxy SIII beat out the iPhone 4S at London Awards Show for “Phone of the Year” honours, and how the recent iPhone 5 problems have affected their stock price.
We discuss the new Facebook Gifts Beta launch where you can buy and send ‘real’ gifts to your friends in our “Creepy or Awesome?!” segment.
Our YouTube Hero this week is a video of the Ohio State University Marching Band’s halftime show, which was a great tribute to video games. It was posted less than a week ago and already has over 8 million views.
Our #Fail of the week is Sony, for suing their own ad spokesman. We had a slight tech issue with Seg 4 but Phil was able to recap the major points.
If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.
Tags: Apple, David Hall, Facebook, Facebook Gifts, Gaming, Jerry Lambert, Joe Biden, Kevin Butler, ohio state university, Ohio State University Marching Band, Opinion, Ottawa, Paul Ryan, Phil Gaudreau, Podcast, Radio, Social Media, Sony, Talknowledgy, Technology, The Internet, Tweet, Twitter, Vice Presidential Debate, Viral Video, Youtube, YouTube Hero
Your social media community manager is probably a very hardworking person. He or she may have to deal with many unique and challenging situations on a daily basis. Sometimes, in working through those challenges, they’ll make mistakes. That’s why you should make their job easier by correcting those mistakes in private.
It always bugs me to see others within an organization correcting a social media manager through either the comments section of a Facebook post, or a tweet, or any other form of public posting. Why?
- Because it undermines the social media manager: Even if they’re incorrect, there’s no need for your entire social media audience to know that!
- Because it can confuse your social media userbase: While getting the correction out there is obviously important, your social media manager will likely need to remove the post so you could end up confusing people instead – better to tell the poster offline that they need to remove it and post a correction.
- Because it makes your organization look uncoordinated: Even if that is the case, and I note here that the social media manager made a mistake for a reason, there’s no need for your entire social media audience to know that!
It may seem like a small thing, but it’s far more effective to tell your social media manager via email, Twitter DM, phone call, or in-person visit about the mistake and they will likely thank you for it!
Now, if you’re the one who has made a mistake, here’s what I would do:
- Delete the old post
- Put in a new post with the correct information and possibly also an apology if the post was up for a long time: Make sure to reword the post so it appears like a new post.
- Follow up privately with anyone who ‘interacted’ with you on the post (retweet, comment, etc.)
Incidentally, sorry to anyone who received an early draft of this – I blame WordPress for Android. I wish you all a Happy (Canadian) Thanksgiving!
You’ve created a video showcasing your business. You’ve compiled an infographic to highlight last year’s accomplishments. You wrote up an article or other document outlining a new initiative. What do you do with it now?
Sometimes, it’s easy to rest on our laurels after creating content and think it will get out either because it’s on our website, or we’re posting it to social media. But in today’s internet landscape, people demand that information be pushed to them. To ensure you’re reaching the right people, sometimes you have to submit it to a lot of different places. Consider this a checklist for the next time you create a really stellar piece of content.
Get it online: If you’re producing great content with an external audience in mind and not posting it online, you’re missing out! While this seems like a ‘duh’ message, too often people are afraid of criticism and don’t want to take that next step to expose their content to the internet. Take a deep breath, and take the plunge anyways! Whether it’s a company site, a blog, or some other site – get it out there!
An RSS feed or email subscription: Seems again like a no-brainer, but consider what your existing online subscription options are. If people want your information, are you offering a way for it to be pushed right to them?
Your personal social media channels / your co-worker’s social media channels: While submitting it to the public via your organization’s profiles makes sense and should be your first stop, if you truly believe in what you’ve created then you should share it within your networks and add that little extra touch of a personal recommendation. Granted, you may not want to do this too often as your friends may become sick of seeing news about your company.
Stumbleupon: “StumbleUpon is the easiest way to find cool new websites, videos, photos and images from across the Web”, or so their website says. It’s certainly a way to gain exposure if you make use of their tags system to match up your content with people interested in it. Install the toolbar, and start “Liking”!
Reddit:While Reddit can be very anti-marketing and ‘troll-y’, as David Hall would put it, if it’s a legitimately cool piece of content you could get plenty of interesting feedback and exposure. Even if Redditors hate it, you can guarantee a boost in your site traffic! Just be sure to search out the appropriate and relevant sub-reddit to submit the link to and consider watching the subreddit’s etiquette, ie. how their users interact with one another, before posting.
Influencers, and industry blogs and publications:Find some thought leaders in your industry and share your content with them. Don’t beg for a retweet or reblog, but impress them with the quality and leave any action up to them.
Respond to related content: Find other content about a similar topic and leave a comment about it. Work in a reference to your content. Your comment should not simply be a plug for your content – that is bad netiquette!
News makers / news sources: While what you’ve produced may not be newsworthy to you, let the media company be the judge of that. You never know what stories they might be working on already. As I mentioned in last week’s post about the news cycle, your time window can be short on this so act fast!
It doesn’t matter what industry you’re in – there is always another way to get your content out. I was advising some young, aspiring journalists this past week about ways to get exposure for their work to make a name for themselves. Whatever your goals, exposure is a key part in the growth of your organization and of your career.
What are some other ways to get your content out? Leave a comment below!
Ottawa, September 29, 2012. Talknowledgy, Ottawa’s cutting edge technology and social media podcast, released its one hundredth episode this morning on Talknowledgy.ca.
Talknowledgy debuted on September 20, 2010 on the airwaves of CKDJ 107.9 in Ottawa. Since then, the show has been heard by thousands in Ottawa and around the world. The name Talknowledgy is derived from the words “talk”, “knowledge”, and “technology”. It is the name that has been used by the show during its time on CKDJ 107.9, on 580 CFRA, on 93.1 CKCU, and as an online podcast. It is currently hosted by Phil Gaudreau and David Hall of DavidHallSocialMedia.com.
“The show has gone through many changes in the past two years, all with the listener in mind,” says show co-founder Phil Gaudreau. “We have a lot of fun doing the show, and not only is that important from our perspective but I think you can hear it when you’re listening to the show.”
David Hall first joined the show in the summer of 2011 through the “Social Media Tip of the Week Segment”. “When I was first asked to be a weekly contributor to the show, I jumped at the chance,” says Dave“I thought that the show was unique and had great growth potential. More importantly, I could tell that the hosts really loved what they were doing and having a great time. Undoubtedly, that has played a big role in the show’s longevity.”
Talknowledgy typically features intelligence and insight from Phil Gaudreau and David Hall on topics like social media, smartphone technology, viral videos, content creation, and more. Episode 100 touches on the recent iPhone 5 “Scuffgate”, along with the MySpace relaunch, and the social media impact of the NFL replacement referees. Both Phil and Dave blog regularly on many of these topics.
“If you haven’t listened to us yet, episode 100 is a great time to start,” adds Phil. “If you’re still new to technology and social media, don’t worry. We speak in a way that’s friendly, relatable, and easy to understand, and we’re always willing to answer questions via Twitter or email. I want to thank all those who have been listening since the beginning, and I hope you’re looking forward to the next 100 as much as I am!”
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