Monthly Archives: June 2012
I recently stumbled across the YouTube Creator Playbook - a 91-page guide to producing online videos. It provides a detailed breakdown of how to create, publish, and promote great content.
Each section has an overview, details, examples, and a how-to-guide to help all of us amateur YouTubers become a little more professional. It's quite thorough, and contains sections covering:
- YouTube Analytics…
The longer I do this show, and research the various topics we discuss, one word keeps popping up – Data.
No, I mean data as in “personal data.” I mean the fact that everything you do online is logged and recorded somewhere. There are massive servers in California that contain more knowledge about the world than the biggest libraries ever could. Data that governments would love to have, but are in the hands of companies like Facebook and Google.
And I have to wonder where all this data will eventually go.
Are we just destined to become a more open society? We’re sharing more and more about ourselves online all the time. Sharing is voluntary, in other words we aren’t being forced or coerced to letting everyone know where we are, what we’re interested in and what we’re doing right now.
We lock our doors, close our curtains and we don’t talk to strangers… but we check in to our favourite restaurant and publicly post pictures of our most intimate family moments.
A strange age, and it runs on data, data, data.