Daily Archives: 05/09/2012
Posted by Talknowledgy
By now, it’s getting to be old news. The Assassin’s Creed® III trailer social-media sharing thing. Widely panned and criticized across the web as a shallow, hyper-American and transparent way to get people to talk about the new game.
Ubisoft™ is demanding 1,776,000 shares, likes, tweets and posts before they unlock the full trailer. “Oh, how ridiculous,” we all say! “So obvious! This isn’t viral, this is venomous!“
Except I’m talking about it, and gaming blogs are talking about it, and gaming forums are talking about it. 22,000 people are talking about Assassin’s Creed® on Facebook RIGHT NOW (they have 3.1 million likes). About 10,000 are talking Assassin’s Creed® III specifically.
So did it work? Well tons of people are talking about how stupid social sharing to unlock the ASSASSIN’S CREED® III trailer is. Can you believe what UBISOFT™ is doing to let us see a commercial for ASSASSIN’S CREED® III? So transparent!
I certainly won’t be tweeting on the #AC3 hastag, and I bet nobody else is doing it either!
See? Everyone hates this. Nobody will buy it and, by it, I mean being forced to make UBISOFT’S™ ASSASSIN’S CREED® III viral in order to unlock the full version of the trailer.
This’ll never work.